John Zogby, Founder and Senior Partner

John Zogby — pollster, author, trend-spotter, and thought leader. John has spent the past four decades as one of the most accurate pollsters in the world, conducting business in 80 countries, and leading the way in finding the meaning, story, direction, and usefulness of the data collected.

His client list is a Who’s Who of Fortune 500 companies (GE, Microsoft, Cisco Systems, Coca-Cola, IBM); global NGO’s (UNAIDS, the World Health Organization); and government agencies (the US State Department, US Department of Defense, the Mayors of New York City, Houston, Miami).

His unique data-driven analysis has led to board and commission memberships for think tanks (the Center for Strategic and International Studies Commission on Smart Power and the Advisory Commission on Biotechnology); the Congressionally-appointed Advisory Commission of Public Diplomacy; global non-governmental organization like Sudan Sunrise (which he chaired for four years) and the AMAR Foundation; economic development and entrepreneurial promotion (Upstate Venture Connect); and health care (Bassett Health Care Network) — among others. He has found time to mentor hundreds of students over the years.

A master story-teller, he is a sought-after speaker with over 125 speeches per year across the globe since 1999, as well as author of three path-breaking books — The Way We’ll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008); First Globals: Understanding, Managing, and Unleashing the Power of America’s Millennial Generation (2013); and We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21sth Century America (2016). He is represented by the APB Speakers Bureau and the A-International Speakers Bureau.  He honed his skills as a teacher and storyteller teaching history at local colleges for three decades.

John’s regular columns for and the Washington Examiner dissect the intersection between cultural values and political behavior.

A former senior advisor at the Belfer Center of the Kennedy School of Government at Harvard, John is the first Senior Fellow at the Institute of Policy Research and Catholic Studies at the Catholic University of America. He spent two years as the founding director of the Keenan Center for Entrepreneurship at his alma mater, Le Moyne College.

He has received three honorary doctorates and one Chancellor’s Award for Excellence. His three sons have followed in his footsteps. He lives with his wife, Kathy, a former special education teacher and children’s book author, in Upstate New York.


Benjamin Zogby, Esq., Partner

Benjamin is an attorney who specializes in commercial litigation, particularly in the energy and financial sectors.  He spent four years at a blue chip Wall Street firm, where his experience also included patent and trademark litigation, and government regulatory matters, including SEC investigations and DOJ antitrust.

Prior to law school, Benjamin worked on Capitol Hill as a legislative aide for Representative Nick Rahall, III and prior to that as an economic/political researcher at the Embassy of Qatar.  He holds a BA in history from the University of Virginia and his law degree from Georgetown University Law Center.  As a Rotary Scholar, Benjamin spent a year studying at the American University of Beirut prior to law school.

Benjamin’s legal and research background provide the tools for asking precise questions, spotting the most important issues, and homing in on the most pertinent answers/solutions.  He has a deep interest in the Austrian School of Economics and closely follows global markets.

Currently, Benjamin is serving as an adjunct professor at the Madden School of Business at Le Moyne College, where he is teaching a course in entrepreneurship and starting a business.

Jeremy Zogby, Partner

With a decade of teaching interactive history seminars at both secondary and college levels (internationally and domestically), serving as editor for the legendary Vaclav Havel’s annual conference of Statesmen and Spiritual Leaders, working for BNY Mellon’s Central New York Data Analytics team, and having long worked closely with his father in the designing of survey instruments, conducting field work, and writing pragmatic analysis – Jeremy has developed a keen eye for finding the unique story and unseen opportunities within each data set, and offering insight and direction to a variety of clients in the sectors of politics, non-profits, and small business.  He conducts workshops on bridging cultural gaps within organizations as well as turning complex data and demographics into understandable projections and strategies.

Upon completing his Master’s in teaching history at Union, Jeremy began his career as a professor in Prague, Czech Republic.  There, he spent two years teaching world history and political ideologies at the Metropolitan University in Prague working with students from all over Europe and Asia and implementing his “interactive focus group style of teaching”.

While teaching in Prague, he also served as editor of the annual report for Forum 2000, a think tank founded by Czech legend and former President Vaclav Havel.  As editor, he worked directly with the leadership that produced the Velvet Revolution.

Upon returning from Europe, Jeremy began teaching at his former high school where he specialized in executing dynamic problem-solving in classrooms where multiple languages and cultures were represented (43 languages spoken in total at the high school).  He closely mentored students from a variety of cultural backgrounds in finding their talents and full potential.

After leaving his full-time teaching career, Jeremy began working in data analytics at BNY Mellon where he designed visual reports to allow end users to discover and clearly display patterns and trends within large data sets.  Working alongside his team and management, the Data Analytics team led the transition from a traditional siloed work environment to a Silicon-Valley style innovation center.

Since leaving BNY Mellon, he has joined with his father and brother to form John Zogby Strategies – a firm that specializes in obtaining data and developing blue prints and strategies for their clients.

He is a voracious reader on cultural, economic, and political trends.  In his spare time, he is an avid blues and rock n’ roll drummer.  He continues to teach social science seminars part-time at Pratt Institute.