ibmWe were commissioned by C-Suite leadership, including the CEO and Senior Vice-President for Government Affairs to assist in convening “global citizens” and future global leaders to attend conference in Washington, DC and London.

Using a unique and tailored “funnel” methodology, Zogby surveyed, screened, identified, selected, invited, and managed participants in both the United States and the United Kingdom. The objective for both conferences was to fulfill the IBM mission of developing and nurturing the next wave of leaders and employees for their CEO Sam Palmisano referred to as the “globally integrated enterprise”.