Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 11.20.23 – Is it a Chainsaw or a Scalpel?

In Argentina, Javier Milei campaigned with a chainsaw as a symbol of massive cuts. That message won with a majority. No question, the debt was out of control and the economic issues were at the forefront of the minds of Argentinians. So what comes next? There will certainly be efforts to undermine these massive cuts.…

The Zogby Report | 11.09.23 – Mixed Signals and Clues for 2024

As everyone else has suggested – Tuesday was a big night for Democrats nationwide with wins in Kentucky as well as the constitutional amendments on abortion rights and the pickups in the Virginia Statehouse. What emerged is that the right to choose is still an issue that has gotten voters out and they have won…

The Zogby Report | 10.27.23 – Is 2024 About the Past or the Future?

We’ve just seen a late challenge to Joe Biden from Minnesota Democrat Dean Phillips. In his long-shot bid, he has stressed that 2024 should not be about the past, but about the future – passing the torch to a younger generation of leaders. Today let’s focus on some numbers and how the economic indicators may…