GLOBAL CAPABILITY,
Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.
A UNIQUE APPROACH
TO POLLING
The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions of public opinion research. This kind of ideology thus sets the trend through which Zogby Polls are conducted and interpreted, making it unique among other players.
The core of Zogby’s ideology rests on his belief that polling is a science as well as an art. John Zogby has iterated in his work that polling is more than the collection of data; it involves comprehension of the subtleties in human behavior and motivations. He sees pollsters as more than just statisticians; instead, he views them as narrators who can place a number in context such that it reflects real life and the values of the people they are surveying. In this way, polls can indeed capture public sentiments in all their shades and hues, rather than as superficial numbers.
YOU’LL BE IN GOOD COMPANY
SERVICES
Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:
- Focus group research and marketing
- Survey data collection
- Market research services
- National opinion surveys
- Opinion and political research
- Online and political polling service
- Employee opinion surveys
- Telephone survey service
- Online focus group service
- Brand survey service
- Customer survey services and consumer opinion research data
- Trendspotting research services
- Jury selection research
Latest News and Articles
Neither Party Has a Playbook for This: A Data-Driven Narrative on Where It’s All Headed
This follow-up piece zooms in on our sixth and current cycle—the Polarization Surge (2004 – 2024), synthesizing a macro view of election history, recent poll tracking, and a clear understanding of events that have unfolded since 2024. The subsequent analysis and insights look beyond who will win the Midterms and offer a clear picture of where American…
Independents – Voters Neither Party Gets
An in-depth look at a dynamic group that recently made history and will continue to alter the political landscape. Here’s how and why.
The War in Iran Number That Should Alarm Both Parties
Among parents with children 17 and under — a consequential swing cohort heading into November — President Trump’s handling of the Iran conflict has become a major issue where disapproval has outpaced approval. That number alone has political strategists on both sides paying attention.