Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 02.03.23 – Is Joe Biden poised to be re-elected

If we look at the polls this week, Biden’s approval rating is hovering around 45% and disapproval is around 52% – these are actually better numbers than he’s posted in a while, even with the revelation of classified documents being discovered at his residences. Are these the numbers of someone who can be re-elected in…

The Zogby Report | 01.27.23 – 90 seconds to Midnight

Recently the Bureau of Atomic Scientists have moved the Doomsday Clock to 90 seconds to midnight due the increased risk of nuclear escalation, the climate crisis, the war in Ukraine and the breakdown of institutions across the globe. There certainly is a lot to be concerned about, and many are actively talking about the possibility…

The Zogby Report | 01.13.23 – Endless Investigations

During the past several years, Congress spent an enormous amount of time investigating Donald Trump. They do have the power to investigate, but to investigate in order to legislate. And now, with the new Republican Congress, a wave of investigations into the Biden administration has already begun. Do any of these investigations matter, or are…