Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 02.26.24 – Can Two Unwanted Candidates Sustain the Public’s Attention.

Trump won SC convincingly over Haley by over 20 points, but her strategy is one of waiting for Trump to implode and staying in the race in case that happens. But the reality is that the primary voters in the Republican contests so far are decidedly in the MAGA camp. So what does Haley do?…

The Zogby Report | 02.13.23 – Did The Special Prosecutor Overstep?

This week, while there were potentially indictable behaviors, the special prosecutor has chosen not to pursue an indictment of President Biden. Was the scope of the investigation out of bounds? Is Biden dying a political death by a thousand cuts due to his age? Regardless of age – are there any candidates or presidents that…

The Zogby Report | Haley Has To Win

Today on the podcast we’ll be looking at the current state of the Republican primary race. With DeSantis out, Nikki Haley has to win somewhere and New Hampshire is the place to do it. Is it likely? Not really. In fact, Trump’s numbers have actually been growing. So what do we think might happen, and…