Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

Will AI Enhance or Distort? Voters Weigh In

A recent national interactive poll of likely voters by John Zogby Strategies surveyed perceptions of the role AI currently has in media and whether or not AI will enhance voters’ understanding of the world at large in the future.   The exact question wording:   Do you believe artificial intelligence is already generating news online?…

Do Voters Trust the News They Follow?

A February 2023 Fortune headline ran “Trust in media is so low that half of Americans now believe that news organizations deliberately mislead them.”    A recent national poll by John Zogby Strategies included questions that asked whether the news voters watch is reporting or distorting facts.   The questions specifically asked:   Generally speaking,…

The Zogby Report | 09.22.23 – Polling on Media, AI & a Conversation with Jim Lichtman

Today on the podcast we’re excited to welcome a very special guest, Jim Lichtman – author of the new book “Trust and Confidence: Inside the battle between the secret service and Ken Starr.” Jim has been writing and speaking on ethics to corporations, associations and organizations since 1995. Feature stories and appearances include USA TODAY,…