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Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

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INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 01.17.25 – Will History Be Kind to Biden and Trump?

Next week starts the 2nd term of Donald Trump, but this week let’s put some final touches on the Biden Presidency – what the legacy will be and what we think we can expect once things transition to the Trump administration. As we look at the Biden administration, will the Gaza catastrophe and his ongoing…

The Zogby Report 01.09.25 | A Rare Moment of Bi-Partisanship?

On our first episode of the New Year there is so much to talk about. Today is the national service honoring the life of former President Jimmy Carter. At the same time are we seeing a rare and possibly fleeting moment of bi-partisanship? There’s a recognition that Donald Trump won in a fair election and…

The Zogby Report 12.19.24 – Trump 2025: Wind at The Sails or Wind In His Face?

Today on the podcast we’re going to close out 2024 with some predictions about 2025. Here’s where we stand. President-elect Trump won with under 50% of the national vote a but a large electoral college victory. Congress is also (narrowly) in control of the Republicans, and catching a Democratic Party in disarray. That’s the good…