Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 04.05.24 – The Tragedy of Gaza

We need to talk about the elephant in the room, which is the horrible situation in Gaza. This is in fact a political situation as well as a humanitarian crisis. The videos and images coming out of Gaza show a dire situation that has been having a large impact on people and constituencies across the…

The Zogby Report | 03.29.24 – The State of the Race

This week – the cover of Time Magazine has Biden on a bicycle with the word Stuck on it. So today let’s talk about the state of the race.  In many of the latest polls, Biden is within a percentage point of Trump – so it’s within the margin of error, with Biden building a…

The Zogby Report | 03.21.24 – Who are the Double Haters & Why Should We Care?

It’s clear that swing voters are the constituency that determines the outcome of our elections. This year we’re talking about the Double Haters – those to who do not like both Trump and Biden. And most of those voters dislike both candidates intensely – and they are still likely voters.  So today, let’s talk about…