GLOBAL CAPABILITY,
Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.
A UNIQUE APPROACH
TO POLLING
The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions of public opinion research. This kind of ideology thus sets the trend through which Zogby Polls are conducted and interpreted, making it unique among other players.
The core of Zogby’s ideology rests on his belief that polling is a science as well as an art. John Zogby has iterated in his work that polling is more than the collection of data; it involves comprehension of the subtleties in human behavior and motivations. He sees pollsters as more than just statisticians; instead, he views them as narrators who can place a number in context such that it reflects real life and the values of the people they are surveying. In this way, polls can indeed capture public sentiments in all their shades and hues, rather than as superficial numbers.
YOU’LL BE IN GOOD COMPANY
SERVICES
Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:
- Focus group research and marketing
- Survey data collection
- Market research services
- National opinion surveys
- Opinion and political research
- Online and political polling service
- Employee opinion surveys
- Telephone survey service
- Online focus group service
- Brand survey service
- Customer survey services and consumer opinion research data
- Trendspotting research services
- Jury selection research
Latest News and Articles
New Polling: Who Would You Never Vote For? – 08.28.26
Today we have some real polling in real time and are going where no other pollsters are going. We wanted to find out just how powerful the Democratic Socialists and MAGA are vs the establishment wings of both parties…and the data is fascinating. Today we’ll share the latest numbers and ask the question: “Who would…
The First Armageddon Midterm Election?
Since 2000, voters have become accustomed to the notion of Armageddon presidential elections, a feature of the sixth US voter cycle, the hyperpolarization age. But what about a midterm election that appears to be shaping up as the Armageddon midterm election? The article explores a combination of voter sentiment and issues brewing domestically and internationally.
The 2028 Election War Game Including Socialist, MAGA, and Establishment Candidates: Here’s How the Election Simulation Plays Out
The Simulation’s shocking results has real implications as we head into November.