GLOBAL CAPABILITY,
PERSONAL TOUCH.

Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

YOU’LL BE IN GOOD COMPANY

INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

03.14.25 – How This Surprising Voting Bloc Can Make Or Break Trump

This week on the podcast we have fresh polling again which looks at a critical group for Trump in the last election – first time voters. We’re going to go into some detail of some of the attitudes they bring to the table and see if they’re sticking with Trump or if they’re the canary…

03.07.25 – Was Last Tuesday Night a Major Turning Point?

There’s so much happening this week and we have even more new numbers to share around the President’s address. We’ll look at the State of the Union message and recap the most important and tense moments. Next, are Americans coming together or coming apart – we have new data and it’s pretty astounding. We’ll also…

03.03.25 – New Zogby Strategies Poll on Trump & the Democrats First 40 Days

Are voters proud, ashamed, or indifferent to Trump’s presidency? How do Americans feel about the disruption he’s brought in his first 40 days? And what does it mean for the political landscape moving forward? In this episode of Real Polling in Real Time with Zogby, we break down fresh polling data and uncover key voter…