GLOBAL CAPABILITY,
Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.
A UNIQUE APPROACH
TO POLLING
The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions of public opinion research. This kind of ideology thus sets the trend through which Zogby Polls are conducted and interpreted, making it unique among other players.
The core of Zogby’s ideology rests on his belief that polling is a science as well as an art. John Zogby has iterated in his work that polling is more than the collection of data; it involves comprehension of the subtleties in human behavior and motivations. He sees pollsters as more than just statisticians; instead, he views them as narrators who can place a number in context such that it reflects real life and the values of the people they are surveying. In this way, polls can indeed capture public sentiments in all their shades and hues, rather than as superficial numbers.
YOU’LL BE IN GOOD COMPANY
SERVICES
Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:
- Focus group research and marketing
- Survey data collection
- Market research services
- National opinion surveys
- Opinion and political research
- Online and political polling service
- Employee opinion surveys
- Telephone survey service
- Online focus group service
- Brand survey service
- Customer survey services and consumer opinion research data
- Trendspotting research services
- Jury selection research
Latest News and Articles
Is It The Democrats’ Election to Lose? – 10.05.26
As the election enters October, can Democrats hold their momentum, or will an unexpected event flip key battleground races? In this episode of Real Polling in Real Time, veteran pollster John Zogby and Jeremy Zogby break down historical “October Surprises” and analyze the latest battleground Senate and gubernatorial polling. They explore key campaign dynamics, including…
Should The Betting Markets Hold Their Horses? – 09.21.26
In this special September 21st edition of Real Polling in Real Time, we examine why national media predictions and betting markets claiming a “blue wave” midterm sweep might be getting ahead of themselves. Despite low approval ratings for the administration and record-breaking gas prices—with California averages exceeding $8/gallon and diesel approaching $7—our fresh polling shows…
A Bump in President’s Approval Comes from Independent Voters
President Donald Trump’s overall approval rating bounced back to 42% from 38% last month, according to a new John Zogby Strategies poll conducted September 15-17, 2026. The President’s approval/disapproval ratio stands at 42%/56%, whereas last month the ratio stood at 38%/59%. The bulk of the shift came from Independent voters, who in August rated…