GLOBAL CAPABILITY,
PERSONAL TOUCH.

Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

YOU’LL BE IN GOOD COMPANY

INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Sleeper Issue Going Into 2026 – 05.09.25

Today on the podcast we have some fresh data on many of the issues we’re facing today along with a surprise or two. Much of the media attention tends to focus on the top 1 or 2 issues, typically immigration and the economy – but there are many more issues and challenges on the minds…

Why does Trump Still Beat Top Democrats – 05.02.25

Today on the podcast – We have significantly more people who expect their personal finances and portfolio to be worse under President Trump – and yet the data shows that when Trump is matched up against top Democrats – he still leads or is tied. Let’s delve into the intriguing dynamics of voter sentiment a…

Zogby’s Exclusive Look at 2028 – 04.29.25

Today on the Podcast it’s the 100th day of Donald Trump’s 2nd term as President. We’re going to cover some very important data . There is actually a statement out from the president today doubting the validity of recent polls and accusing them as being ‘fake’. What the data shows is that the President’s numbers…