Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 03.30.23 – The Assault Weapons Debate Goes On

On this special edition of The Zogby Report we’ll discuss the state of debate around assault weapons, a debate that has been raging in the country for decades now. Is a solution or even a national conversation possible anymore? Additionally we’ll talk about the state of the Republican presidential race. It seems Trump continues to…

The Zogby Report | 03.20.23 – Special Edition – Is This the Right Indictment?

Trump may not go down as the worst president in history, but he most likely will go down in history as the worst person we’ve ever had as a president. It seems like multiple indictments are coming from across multiple states. Taking Trump at his word, it’s likely that he will be indicted this week.…

The Zogby Report | 03.03.23 – How To Really Read The Polls

Jeremy is in New Hampshire this week, so today we’ll give our listeners a crash course on how we pollsters actually conduct some of our research and interpret the data. And we’ll give you some tools to help you be better at identifying bias, errors and learn what the polls might actually be telling us.…