GLOBAL CAPABILITY,
PERSONAL TOUCH.

Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

YOU’LL BE IN GOOD COMPANY

INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

Does MAGA Unravel? Can It Bounce Back? – 07.14.25

In today’s episode, we’ll discuss the potential unraveling of the MAGA movement amidst recent controversies. Though not yet captured by any polling, the Jeffrey Epstein saga, budget disagreements, and conflicting statements on amnesty for farm workers and seeding conflict and confusion within the MAGA base. We’ll also revisit recent numbers showing a small decline in…

June 2025 Favorability Ratings & Trends

June 2025 Presidential Approval and Issues Trends