GLOBAL CAPABILITY,
PERSONAL TOUCH.

Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

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INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

02.07.25 – President Trump’s Real Polling In Real Time

Welcome to the first episode of Real Polling in Real Time with Zogby. We’re kicking off the fifth anniversary of our podcast to focus more on what we do best which is interpreting the latest polls and data around current events. So let’s get right into it. We have some new presidential numbers which are…

First Two Weeks in Office – President Trump’s Approval Rating Near 2024 Victory Margin

Zogby Strategies Poll Details New Demographics Behind President‘s Support   Utica, NY – According to a new Zogby Strategies poll of 955 2024 Presidential election voters, Trump maintains an overall 49% – 48% approval/disapproval rating following an action-packed first two weeks in the White House. Building on our final poll release of the 2024 election,…

The Zogby Report | 01.24.25 – Trump’s First Week: Is This Governance or Schtick

Today is the first episode of the podcast of the 2nd Trump term. It’s only the 5th day of the presidency and he has wasted no time taking action on immigration, student loans, the environment, and trade.Trump is certainly giving the impression of someone who is getting things done. But let’s explore the implications of…