Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.





Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 05.26.23 – The State of the Republican Field

Today on this holiday weekend, we need to talk about this major week in presidential politics. Let’s take a look at the Republican field now that it’s most likely full or close to full. We’ll look at the strengths and weaknesses of the candidates one by one and take stock of where they stand at…

The Zogby Report | 05.19.23 – Is Donald Trump the Victim of a Witch-hunt?

On the one hand, when Trump became President, he never received a ‘honeymoon’ period. But on the other hand, he was unique in cultivating his own troubles. Was Congress right to spend so much of its time investigating that administration? A larger question is perhaps, how many Americans feel that there are guilty parties across…

Voters’ Views on Gun Violence & War

Jeremy Zogby   Two questions I recently asked on a national survey touched on voter sentiment surrounding the issue of gun violence and whether or not America’s foreign policy is helping more or hurting the rest of the world.  Looking at the questions, one can spot a connection between America’s declining influence on the world…