GLOBAL CAPABILITY,
PERSONAL TOUCH.

Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

YOU’LL BE IN GOOD COMPANY

INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

WWIII? Civil War II? Or Both? – 06.13.25

In this urgent episode of ‘Real Polling in Real Time with Zogby, we’ll discuss the escalating geopolitical tensions around the world. From mass deportations in the U.S. to Israel’s military actions in the Middle East, and the Iranian nuclear issue, we’ll delve into how these events are contributing to global anxiety. Do all of these…

This Voting Group Holds The Key to Electoral Success – 06.06.25

In this episode of ‘Real Polling in Real Time with Zogby,’ Jeremy analyzes the latest data from John Zogby Strategies, focusing on approval ratings for President Trump in various groups of younger voters – and we’ve uncovered some surprising results. So let’s dissect the numbers and what they mean. We’ll also discuss the need for…

President Trump’s Approval Rating at 48%, 49% Disapprove, According to New Poll By John Zogby Strategies; Boosted By Strong Support on Immigration and Government Cost-Cutting

A new monthly nationwide poll by John Zogby Strategies shows the President’s approval numbers pretty much unchanged from the April 2025 poll. The latest poll of 1,000 likely voters, conducted online from May 28 to 29, places Mr. Trump with an overall rating of 48%, with 49% disapproving. Three percent are not sure. The President…