GLOBAL CAPABILITY,
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Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

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INSIGHTS AND
STRATEGIES,

NOT JUST
NUMBERS.

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

Are Voters Feeling the Bern? – 04.18.25

Welcome to our Good Friday edition of Real Polling In Real Time. Remember the term ‘Feeling the Bern?’ Sanders seems to be back at a time the rest of the Democratic Party seems to be in a funk with tens of thousands of people coming to hear what he and AOC have to say in…

04.09.25 – The Strategy The Democrats Need Now

Today on Real Poling in Real Time With Zogby: Is the Democratic Party dead? Let’s get into a strategy session. Here’s the scenario: If we were in a closed-door meeting with the DNC, here’s what we’d present to them to get their mojo back. In addition, we have new data on the question of whether…

04.01.25 – Are Americans Proud or Ashamed that Donald Trump is President?

In this special episode of ‘Real Polling In Real Time with Zogby,’ key poll data reveals Americans’ mixed sentiments towards Donald Trump’s presidency. We’ll dive into voter pride and shame metrics, Trump’s job approval, and preferences after the first 70 or so days of the administration if they still prefer Donal Trump or would rather…