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Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.

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SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

  • Focus group research and marketing
  • Survey data collection
  • Market research services
  • National opinion surveys
  • Opinion and political research
  • Online and political polling service
  • Employee opinion surveys
  • Telephone survey service
  • Online focus group service
  • Brand survey service
  • Customer survey services and consumer opinion research data
  • Trendspotting research services
  • Jury selection research

Latest News and Articles

The Zogby Report | 10.11.24 – Is Gaza Really An Issue?

We’re essentially 25 days out from Election Day and a lot of people have voted already. The war in the Middle East began a year ago and today we’re looking at how big an issue is Gaza for voters? While it does appear in the top 10 issues in most polling, it doesn’t appear in…

The Zogby Report | 10.01.24 – Did we just witness an October Surprise?

The first time we ever heard the term October Surprise was in 1972 in the race between Nixon and McGovern. There was a feeling that Nixon would come up with some event or move that would shape the election. In previous Octobers, we’d see lots of swinging back and forth with leads of 4 or…

The Zogby Report | 09.20.24 – He Who Predicts is a Fool

There’s no question that Kamala Harris received a small bump from the convention and the debate, and after a 2nd assassination attempt on Trump the poll is still tied at 47% to 47%. The question we have though – is the race really moving at all? In battleground states, each candidate may have a small…