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John Zogby Strategies
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Blog

Why Every Company Should Conduct Employee Opinion Surveys

articleBy Jeremy ZogbySeptember 15, 2022Leave a comment

If you run a company, you might already know that employee morale, clear lines of communication, and meaningful behavioral changes are crucial for continued improvement and increased work efficiency. Without an effective way of measuring how employees feel and act in the workplace, it is difficult to enact positive changes that will lead to long-term…

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The Importance of Hiring the Right Market Research Service

articleBy Jeremy ZogbyAugust 30, 2022Leave a comment

In a hyper-competitive free market, a strategic marketing plan is indispensable for business success. Knowing the ideal target audience members and how to reach them should be the goal of any competitive business. Without accurate and insightful data on target demographics, marketing plans are doomed to fail. This is why businesses should enlist the skills…

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How survey data collection can benefit your business

articleBy Jeremy ZogbyAugust 15, 2022Leave a comment

Survey data collection is the process of gathering information from a sample of individuals in order to make generalizations about a population, or a specific group of people – such as your target market.  This information can be used to benefit businesses by helping them make better decisions based on empirical evidence. The different types…

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online focus groups

Why You Should Consider Online Focus Groups

articleBy Jeremy ZogbyJuly 30, 2022Leave a comment

Focus group testing has been a mainstay of market research since companies began taking a methodical approach to understand their customers and audience base. Social scientists traced focus group methodology to as early as 1926, when sociologist Emory S. Bogardus conducted group interviews for his research. The methodology achieved wider popularity in the 1940s when…

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Why you should hire a market research company

articleBy Jeremy ZogbyJuly 1, 2022Leave a comment

As a business owner, you know that making data-driven decisions is essential to the success of your company. But in order to do so, you first need to understand your target market. This is where market research comes in. Market research is the process of gathering information about consumers and the marketplace. This can include…

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Pollster, speaker, pundit. Represented by the American Program Bureau

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zogbystrategies JohnZogbyStrategies @zogbystrategies ·
20 Mar

Special Edition – Is This the Right Indictment?

John and Jeremy discuss what a Trump indictment will do to the political landscape.

https://johnzogbystrategies.com/the-zogby-report-03-20-23-special-edition-is-this-the-right-indictment/

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zogbystrategies JohnZogbyStrategies @zogbystrategies ·
4 Mar

How to Really Read the Polls

Jeremy is in New Hampshire scoping out what is happening on the ground.

Meanwhile John offers a lesson on how to really read polls. Pundits, take note.

https://www.youtube.com/watch?v=F6ys1TW5bPk

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zogbystrategies JohnZogbyStrategies @zogbystrategies ·
24 Feb

Of Secession and Succession

https://www.youtube.com/watch?v=_Gao48T7qLY

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zogbystrategies JohnZogbyStrategies @zogbystrategies ·
17 Feb

The Battle Over the Top Headlines

The breaking news over the past couple weeks has been sensational. What were the top headlines and what impact will this have on voters in the coming months?

https://www.youtube.com/watch?v=CG1R8rUdehI

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  • What We Do
    • Our Services
    • Polling & Focus Groups
    • Market Research
    • Communication Strategies
    • Trends & Forecasting
    • Tribal Analytics
    • Polling Services
    • Survey Data Collection
    • Survey Design Service
    • Focus Group Research & Marketing
    • Jury Selection Research
    • Telephone Survey Service
    • Trendspotting Research Service
  • Clients
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  • Insights
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