If you run a company, you might already know that employee morale, clear lines of communication, and meaningful behavioral changes are crucial for continued improvement and increased work efficiency. Without an effective way of measuring how employees feel and act in the workplace, it is difficult to enact positive changes that will lead to long-term…
In a hyper-competitive free market, a strategic marketing plan is indispensable for business success. Knowing the ideal target audience members and how to reach them should be the goal of any competitive business. Without accurate and insightful data on target demographics, marketing plans are doomed to fail. This is why businesses should enlist the skills…
Survey data collection is the process of gathering information from a sample of individuals in order to make generalizations about a population, or a specific group of people – such as your target market. This information can be used to benefit businesses by helping them make better decisions based on empirical evidence. The different types…
Focus group testing has been a mainstay of market research since companies began taking a methodical approach to understand their customers and audience base. Social scientists traced focus group methodology to as early as 1926, when sociologist Emory S. Bogardus conducted group interviews for his research. The methodology achieved wider popularity in the 1940s when…
As a business owner, you know that making data-driven decisions is essential to the success of your company. But in order to do so, you first need to understand your target market. This is where market research comes in. Market research is the process of gathering information about consumers and the marketplace. This can include…