John Zogby Beyond the Horse Race 1

Independent Pollster John Zogby releases a new book: “Beyond the Horse Race, How to Read Polls and Why We Should”

In Beyond the Horse Race, How to Read Polls and Why We Should, our founder John Zogby, offers readers a keen primer through the arcane and often secretive world of political polling.  Arriving in 2024, the timing certainly feels quite opportune, as polls are increasingly shaping not just elections but even the broader political narrative…

John Zogby Beyond the Horse Race book

The Ones That Got Away

Beyond the Horse Race, Chapter 7 Summary The chapter 7 of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” is devoted to polling failures, which Zogby describes as “The Ones That Got Away.” It is here that he acknowledges that even the best sometimes…