Referred to by the Washington Post as the “second best-known name in polling in the United States” - the Zogby polling companies have leveraged their stellar reputation for accuracy and hard-to-reach groups to conduct surveys and market-research for a variety of clientele in over 195 countries.
The life and work of John Zogby has recently been chronicled in the feature-length documentary, “People, Not Numbers,” from filmmaker Dennis Dewey. The film portrays the remarkable story of John Zogby, the son of an undocumented immigrant from Lebanon and a politically astute Lebanese mother. It follows his upbringing in East Utica and his journey to becoming a globally renowned political pollster.
Founded by John Zogby in 1984, John Zogby and Associates transitioned to Zogby International by the 1990’s and is a partnership between father and sons in the form of John Zogby StrategiesSM since 2016.
Clients have included marquee names in every sector including media, government, fortune 500, NGO’s, major universities, as well as smaller institutions and beyond.
John Zogby Strategies continued its tradition – going back to 1996 – of being the most accurate polling firm in the 2020 presidential election.