Whether consulting on a product or service, John Zogby StrategiesSM  command of culture and demographics, combined with our capabilities as a market research company and expertise in finding the meaning of the data, can help you locate your position in the market. We’re specialists in both data and people and know how to bridge the two together to help you gain a real edge.

John Zogby StrategiesSM aims to be the top consumer opinion research data provider through our market research services. We provide options such as market segmentation research and market segmentation analysis for a comprehensive understanding of the groups and demographics that interact with your products and services. Gathering relevant and usable market data through online and traditional focus groups, customer surveys, and more, we ensure you have a better understanding of both the people who already buy your products and the potential segments who could be your next loyal customers.