John Zogby StrategiesSM is an accomplished research and focus group marketing company that ably organizes traditional and interactive focus groups, drilling down and finding the messages to explain your brand/product/service. Our focus group research services include market research, political research, Tribal Analytics®, and more. John Zogby StrategiesSM also functions as an online focus group service, providing virtual focus group testing through the Internet.

We are committed to bridging the gap between people and data, providing in-depth insight into people’s thoughts, attitudes, and habits for a better understanding of the different demographics whose opinions can affect the success of your business, organization, or political candidate. Our focus groups also make use of effective and detailed survey data collection methods for effective, usable observations that will change the way you communicate with your target demographics. We’ll also promote your focus groups’ services so you can reach more people and gain more loyal respondents.