The Independent Pollster by Jeremy Zogby Candidates in the upcoming Midterms should consult the Independent Pollster’s notion of Homo securitis, or voters for whom security is their raison d’être. This article argues that voters will seek security on multiple fronts beyond affordability and crime, which have become commonplace in recent campaigns and elections.
The Independent Pollster by Jeremy Zogby Our latest voter profile to watch carries intensity and has an eclectic profile. Between now all the way through early November, watch this group that personifies high intensity and whether they’ll drive record level voter turnout.
A deep-dive into the minds of a silent but powerful voting bloc and how they play a major role in elections as we reach the apex of the hyper polarization cycle.
There are times when a pollster has to set aside opinion data and make a judgment based on other available facts and trends. I believe that’s necessary to fully grasp what is likely ahead as we enter this consequential summer.
Ever wonder what the consequences of long-term political warfare messaging are for voters? This article goes beyond typical polling data and looks at the expectations and viability of national unity over time. And what some voters are doing about it. The numbers that follow come from a recent John Zogby Strategies national survey of 1,000…
This follow-up piece zooms in on our sixth and current cycle—the Polarization Surge (2004 – 2024), synthesizing a macro view of election history, recent poll tracking, and a clear understanding of events that have unfolded since 2024. The subsequent analysis and insights look beyond who will win the Midterms and offer a clear picture of where American…