Last year at the annual International Association of Political Consultants conference, I sat on a panel discussion titled “The Perils of Polling”. I was asked about the profession’s future and whether it was still relevant. As a long-time Independent pollster who has served clients across the values spectrum, with a proven track record, I’m in…
Since 2000, voters have become accustomed to the notion of Armageddon presidential elections, a feature of the sixth US voter cycle, the hyperpolarization age. But what about a midterm election that appears to be shaping up as the Armageddon midterm election? The article explores a combination of voter sentiment and issues brewing domestically and internationally.
The Simulation’s shocking results has real implications as we head into November.
There is only one solution to a war whose continuation has no end. And time is running out.
Pollsters familiar with energy projects – large and small – understand not engaging or bypassing voter/stakeholder concerns often results in the loss of the public acceptance, or worse.
The Independent Pollster by Jeremy Zogby Candidates in the upcoming Midterms should consult the Independent Pollster’s notion of Homo securitis, or voters for whom security is their raison d’être. This article argues that voters will seek security on multiple fronts beyond affordability and crime, which have become commonplace in recent campaigns and elections.
The Independent Pollster by Jeremy Zogby Our latest voter profile to watch carries intensity and has an eclectic profile. Between now all the way through early November, watch this group that personifies high intensity and whether they’ll drive record level voter turnout.
A deep-dive into the minds of a silent but powerful voting bloc and how they play a major role in elections as we reach the apex of the hyper polarization cycle.
There are times when a pollster has to set aside opinion data and make a judgment based on other available facts and trends. I believe that’s necessary to fully grasp what is likely ahead as we enter this consequential summer.
Ever wonder what the consequences of long-term political warfare messaging are for voters? This article goes beyond typical polling data and looks at the expectations and viability of national unity over time. And what some voters are doing about it. The numbers that follow come from a recent John Zogby Strategies national survey of 1,000…