The Independent Pollster by Jeremy Zogby Candidates in the upcoming Midterms should consult the Independent Pollster’s notion of Homo securitis, or voters for whom security is their raison d’être. This article argues that voters will seek security on multiple fronts beyond affordability and crime, which have become commonplace in recent campaigns and elections.
The Independent Pollster by Jeremy Zogby Our latest voter profile to watch carries intensity and has an eclectic profile. Between now all the way through early November, watch this group that personifies high intensity and whether they’ll drive record level voter turnout.
A deep-dive into the minds of a silent but powerful voting bloc and how they play a major role in elections as we reach the apex of the hyper polarization cycle.
There are times when a pollster has to set aside opinion data and make a judgment based on other available facts and trends. I believe that’s necessary to fully grasp what is likely ahead as we enter this consequential summer.
Ever wonder what the consequences of long-term political warfare messaging are for voters? This article goes beyond typical polling data and looks at the expectations and viability of national unity over time. And what some voters are doing about it. The numbers that follow come from a recent John Zogby Strategies national survey of 1,000…
This follow-up piece zooms in on our sixth and current cycle—the Polarization Surge (2004 – 2024), synthesizing a macro view of election history, recent poll tracking, and a clear understanding of events that have unfolded since 2024. The subsequent analysis and insights look beyond who will win the Midterms and offer a clear picture of where American…
An in-depth look at a dynamic group that recently made history and will continue to alter the political landscape. Here’s how and why.
Among parents with children 17 and under — a consequential swing cohort heading into November — President Trump’s handling of the Iran conflict has become a major issue where disapproval has outpaced approval. That number alone has political strategists on both sides paying attention.
Looking closely at every national election both Midterm and Presidential going back to our founding, I’ve identified 6 major voter turnout cycles characterized by surges and collapse, including details on the driving forces behind each. Taking the long view of history (via a swift comprehensive chart) allows us to go deeper beyond analysis offering greater…
A couple of weeks ago, while on a walk with an elder neighbor, the well-to-do retired Attorney told me, “I think parents your age with children have it the most difficult I’ve seen in my life.” It was a kind and rare gesture to acknowledge what parents face today, which can be described as somewhere…