Desperate Leaders Do Drastic Things
There is only one solution to a war whose continuation has no end. And time is running out.
AI Lessons from History: For Today and Going Into the Midterms
Pollsters familiar with energy projects – large and small – understand not engaging or bypassing voter/stakeholder concerns often results in the loss of the public acceptance, or worse.
Voter Sentiment Has Shifted in a Major Way; Security Will Be Front & Center on Voters’ Minds Heading Into the Midterms
The Independent Pollster by Jeremy Zogby Candidates in the upcoming Midterms should consult the Independent Pollster’s notion of Homo securitis, or voters for whom security is their raison d’être. This article argues that voters will seek security on multiple fronts beyond affordability and crime, which have become commonplace in recent campaigns and elections.
What Will Be the Impact of this Most Intense and Surprising Voting Bloc in the 2026 Midterms?
The Independent Pollster by Jeremy Zogby Our latest voter profile to watch carries intensity and has an eclectic profile. Between now all the way through early November, watch this group that personifies high intensity and whether they’ll drive record level voter turnout.
Why Independent Voters Declare Their Independence from the Major Parties
A deep-dive into the minds of a silent but powerful voting bloc and how they play a major role in elections as we reach the apex of the hyper polarization cycle.
The Hero Generation & The Great Rebuild
There are times when a pollster has to set aside opinion data and make a judgment based on other available facts and trends. I believe that’s necessary to fully grasp what is likely ahead as we enter this consequential summer.
Staggering Data that Should Make the Political Class Reconsider Its Tribal Messaging and Strategies
Ever wonder what the consequences of long-term political warfare messaging are for voters? This article goes beyond typical polling data and looks at the expectations and viability of national unity over time. And what some voters are doing about it. The numbers that follow come from a recent John Zogby Strategies national survey of 1,000…
Neither Party Has a Playbook for This: A Data-Driven Narrative on Where It’s All Headed
This follow-up piece zooms in on our sixth and current cycle—the Polarization Surge (2004 – 2024), synthesizing a macro view of election history, recent poll tracking, and a clear understanding of events that have unfolded since 2024. The subsequent analysis and insights look beyond who will win the Midterms and offer a clear picture of where American…
Independents – Voters Neither Party Gets
An in-depth look at a dynamic group that recently made history and will continue to alter the political landscape. Here’s how and why.
The War in Iran Number That Should Alarm Both Parties
Among parents with children 17 and under — a consequential swing cohort heading into November — President Trump’s handling of the Iran conflict has become a major issue where disapproval has outpaced approval. That number alone has political strategists on both sides paying attention.