Trump outperformed his 2016 and 2020 election runs substantially with groups such as young men and Black people by John Zogby, Senior Partner, John Zogby Strategies Donald Trump defied the polls and pundits and received both a majority of the popular vote and of the electoral college. His margin of 3.4 percentage points (thus far)…
The John Zogby Strategies released on November 4 suggests a new realignment for the next few years: a severe gender gap between young men and women. This 74% gap not only has deep implications for Gen Z politics into the near future, but also will make gender relations pretty interesting. We also show…
The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions…
Zogby Polls have earned a place as an indispensable and crucial component in the research of public opinion, with continued contributions to knowledge about elections, as well as several timely social issues. Fully acquiring an understanding of how one correctly reads polls and interprets their reliability accurately necessitates examining lessons learned throughout many decades of…
New presidential polls show that the 2024 U.S. election between Kamala Harris and Donald Trump remains highly competitive. For now, the key to the election lies with economic discontent, as wide dissatisfaction over inflation and concerns about the future of the U.S. economy are at the forefront. A YouGov/Economist poll conducted in early October…
Beyond the Horse Race, Chapter 9 Summary The final chapter of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” knits together the defense by Zogby of the continued relevance and importance of polling in a world largely skeptical of its accuracy. Of course, some…
Harris Has a Narrow Lead of 2.4 Percentage Points in the Two-Way Horse Race; Plurality of Voters Expect Trump to Win A new John Zogby Strategies national online poll of 1,005 registered likely voters, conducted November 2nd – November 3rd, shows a tight race in both the four-way and two-way races. While our numbers…
Beyond the Horse Race, Chapter 8 Summary In the chapter 8 of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” Zogby addresses the peculiar challenges involved in the polling of overseas elections. Zogby and his political polling company having conducted polls in over 195…
Beyond the Horse Race, Chapter 7 Summary The chapter 7 of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” is devoted to polling failures, which Zogby describes as “The Ones That Got Away.” It is here that he acknowledges that even the best sometimes…
Beyond the Horse Race, Chapter 6 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” was released recently by John Zogby. Chapter 6 is titled “The Aggregation-Industrial Complex.” Here is a summary of it. As the world of public opinion research has continued to evolve, there is also a growing critique…