Qualitative research companies specialize in collecting and analyzing non-numerical data that provides insight into consumer behavior, opinions, and experiences. In quantitative research, statistical analysis is regarded as above all; on the contrary, in qualitative research, the “why” or “how” of something will be deeply explored. The peculiarity of this type of research is that it…
In the constantly moving scene of political forecasting, very few things have been as critical as accuracy in polling. Both the stakes of the upcoming election and the odds of the outcome are of great importance, and people will be paying them a lot of attention over the next ten months. If social media conversations…
Fully cognizant of dramatically declining response rates in landline telephone polling in the 1980s and 1990s, John Zogby of Zogby International wrote a 1997 piece in Public Opinion suggesting that online internet polling would become the wave of the future. Anticipating further declines in telephone response rates and rapid increases in households with online access,…
Data collection in this digital era has taken a sharp turn in its methodology, and online surveys have emerged as the most influential tool for eliciting insights across sectors. Online surveys provide a range of benefits that traditional methods cannot compete with in settings such as market research, academic studies, and even employee feedback. This…
Political polling has been an inherent part of democratic societies for long, and these snapshots guide campaign strategies, media coverage, and voter expectations. One question frequently asked is how accurate the political polls are. Knowing what affects the accuracy of political polls is thus important to understand their results. The Science of Polling Political polling…
Telephone surveying has traditionally been one of the popular techniques of data collection in the area of market research and surveys of public opinion. Cost-effectiveness has, however, always remained a question in the minds of all organizations while choosing their research methodology. This post aims to examine the cost-effectiveness of a telephone survey by elaborating…
Telephone surveys have long been studied in the domain of market research and public opinion polling, among others. They have numerous advantages but some important disadvantages, which the researcher must be aware of. This paper sheds light on the various pros and cons of conducting telephone surveys. Advantages of the Telephone Survey Wide Reach Telephone…
Market research is an essential tool for businesses to understand their markets, identify opportunities, and make informed decisions. Market research can generally be classified into certain major types that serve different purposes and provide insights into various aspects of a market. The main types of market research include Quantitative Research, Qualitative Research, Behavioral Research, Attitudinal…
Market research is a means for businesses to understand their audience, evaluate market opportunities, and drive data-driven business decisions. These costs can be very cheap or quite expensive when approaching the type of research, extent of the work, and methodologies involved. This article discusses the major factors that determine market research costs and intends to…
A public opinion poll is a kind of research method in which there is a systematic gathering of views, beliefs, attitudes, and preferences regarding certain issues or topics of interest from a representative sample. Such surveys gauge how the general public perceives and responds to various social, political, economic, or cultural issues. We shall now…
