Skip to content
John Zogby Strategies
Opinion research insights; Opinion research accuracy
John Zogby Strategies
  • What We Do
    • Our Services
    • Polling & Focus Groups
    • Market Research
    • Communication Strategies
    • Trends & Forecasting
    • Tribal Analytics
    • Polling Services
    • Survey Data Collection
    • Survey Design Service
    • Focus Group Research & Marketing
    • Jury Selection Research
    • Telephone Survey Service
    • Trendspotting Research Service
  • Clients
    • Clientele
    • Case Studies
  • Insights
    • Subscribe
    • News
    • Blog
    • Books
  • Who We Are
    • Our Team
    • Founder’s Story
    • Contact
  • Podcast
  • Contact
    • Subscribe
    • Contact
  • What We Do
    • Our Services
    • Polling & Focus Groups
    • Market Research
    • Communication Strategies
    • Trends & Forecasting
    • Tribal Analytics
    • Polling Services
    • Survey Data Collection
    • Survey Design Service
    • Focus Group Research & Marketing
    • Jury Selection Research
    • Telephone Survey Service
    • Trendspotting Research Service
  • Clients
    • Clientele
    • Case Studies
  • Insights
    • Subscribe
    • News
    • Blog
    • Books
  • Who We Are
    • Our Team
    • Founder’s Story
    • Contact
  • Podcast
  • Contact
    • Subscribe
    • Contact

October 27, 2024

You are here:
  1. Home
  2. 2024
  3. October
  4. 27

John Zogby Beyond the Horse Race 1

Getting the Polls Right and How to Read Them Right 

articleBy Peter DonovanOctober 27, 2024Leave a comment

Beyond the Horse Race, Chapter 3 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.”  Here is a review of Chapter 3. Chapter 3 details how polls can be both accurate and interpreted correctly. John Zogby outlines what goes into constructing a poll that is…

  • What We Do
    • Our Services
    • Polling & Focus Groups
    • Market Research
    • Communication Strategies
    • Trends & Forecasting
    • Tribal Analytics
    • Polling Services
    • Survey Data Collection
    • Survey Design Service
    • Focus Group Research & Marketing
    • Jury Selection Research
    • Telephone Survey Service
    • Trendspotting Research Service
  • Clients
    • Clientele
    • Case Studies
  • Insights
    • Subscribe
    • News
    • Blog
    • Books
  • Who We Are
    • Our Team
    • Founder’s Story
    • Contact
  • Podcast
  • Contact
    • Subscribe
    • Contact
MainMenu
Go to Top
Subscribe