Beyond the Horse Race, Chapter 6 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” was released recently by John Zogby. Chapter 6 is titled “The Aggregation-Industrial Complex.” Here is a summary of it. As the world of public opinion research has continued to evolve, there is also a growing critique…
Beyond the Horse Race, Chapter 5 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 5. In Chapter 5 of Beyond the Horse Race, John Zogby does a fine job of discussing the issue…
Beyond the Horse Race, Chapter 4 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 4. In Chapter 4 of Beyond the Horse Race, John Zogby discusses how media, political campaigns, and the public…
Beyond the Horse Race, Chapter 3 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here is a review of Chapter 3. Chapter 3 details how polls can be both accurate and interpreted correctly. John Zogby outlines what goes into constructing a poll that is…
Beyond the Horse Race, Chapter 2 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here we take a look at what is discussed in Chapter 2. Chapter 2 proceeds with a very candid overview by John Zogby of the cardinal truths that must underpin…
In the opening chapter of Beyond the Horse Race, John Zogby takes readers behind the scenes of the world of political polling-the good, the bad, and those missed opportunities. Drawing on actual examples, Zogby, a longtime pollster and founder of political polling company John Zogby Strategies, reveals where polling has gone right, where it has…
Today on the podcast let’s talk about late decision makers. A recent poll found that those who made up their minds within the last month were tipping towards Harris. The suggesting from the poll is that late-breaking decision makers may break for Kamala Harris. We’re not ready to agree with that but it does appear…
Recently, on October 16th, NPR released its presidential poll results and swing state map. The document included plenty of fascinating details about voters in the most tightly-contested areas of this election season. It may not be a Zogby presidential poll, but we can learn a thing or two by taking a closer look at these…
The Zogby Report | 10.17.24 – Live From SUNY Jefferson In this special Live edition of the Zogby report from SUNY Jefferson in Watertown, NY John and Jeremy analyze the critical facets shaping the 2024 U.S. presidential election. They delve into the importance of opinion research, public opinion complexities, and community values, highlighting the contributions…
We’re essentially 25 days out from Election Day and a lot of people have voted already. The war in the Middle East began a year ago and today we’re looking at how big an issue is Gaza for voters? While it does appear in the top 10 issues in most polling, it doesn’t appear in…