Good Polls, Bad Polls, No Polls (Beyond the Horse Race, Chapter 1 Summary)
In the opening chapter of Beyond the Horse Race, John Zogby takes readers behind the scenes of the world of political polling-the good, the bad, and those missed opportunities. Drawing on actual examples, Zogby, a longtime pollster and founder of political polling company John Zogby Strategies, reveals where polling has gone right, where it has…
