A UNIQUE APPROACH
TO POLLING

The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions of public opinion research. This kind of ideology thus sets the trend through which Zogby Polls are conducted and interpreted, making it unique among other players.

The core of Zogby’s ideology rests on his belief that polling is a science as well as an art. John Zogby has iterated in his work that polling is more than the collection of data; it involves comprehension of the subtleties in human behavior and motivations. He sees pollsters as more than just statisticians; instead, he views them as narrators who can place a number in context such that it reflects real life and the values of the people they are surveying. In this way, polls can indeed capture public sentiments in all their shades and hues, rather than as superficial numbers.

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YOU’LL BE IN GOOD COMPANY

SERVICES

Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby Strategies^SM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:

• Focus group research and marketing
• Survey data collection
• Market research services
• National opinion surveys
• Opinion and political research
• Online and political polling service
• Employee opinion surveys

• Telephone survey service
• Online focus group service
• Brand survey service
• Customer survey services and consumer opinion research data
• Trendspotting research services
• Jury selection research