GLOBAL CAPABILITY,
Rely on Zogby’s four decades of voter opinion and attitudes research to guide your policy decision. As a versatile and experienced consumer opinion survey and political survey company, John Zogby StrategiesSM gathers the most insightful and profitable information from the individuals whose opinions matter the most for your success.
A UNIQUE APPROACH
TO POLLING
The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions of public opinion research. This kind of ideology thus sets the trend through which Zogby Polls are conducted and interpreted, making it unique among other players.
The core of Zogby’s ideology rests on his belief that polling is a science as well as an art. John Zogby has iterated in his work that polling is more than the collection of data; it involves comprehension of the subtleties in human behavior and motivations. He sees pollsters as more than just statisticians; instead, he views them as narrators who can place a number in context such that it reflects real life and the values of the people they are surveying. In this way, polls can indeed capture public sentiments in all their shades and hues, rather than as superficial numbers.
YOU’LL BE IN GOOD COMPANY
SERVICES
Our mission is to be the most exceptional market research company, opinion survey service, and trendspotting research company in the world. At John Zogby StrategiesSM, we use cutting-edge survey design & services to gather valuable data from focus group testing, market segmentation research, public opinion polling, and other research methods. Our services include:
- Focus group research and marketing
- Survey data collection
- Market research services
- National opinion surveys
- Opinion and political research
- Online and political polling service
- Employee opinion surveys
- Telephone survey service
- Online focus group service
- Brand survey service
- Customer survey services and consumer opinion research data
- Trendspotting research services
- Jury selection research
Latest News and Articles
Did the President Breakdown at Davos or Break Davos? – 01.23.26
Today let’s dig into the question many voters, analysts, and allies are asking after the president’s recent public appearances and policy rhetoric: are we witnessing erratic behavior — or a deliberate, Machiavellian approach to power and geopolitics? Let’s start with the president’s declining approval numbers and public posture on issues like Greenland, Venezuela, and global…
Does Governor Hochul Deserve Reelection Or Is It Time For New Leadership? – 01.13.26
In this special edition of the Zogby Report, we present new polling data on the New York gubernatorial race, analyzing the prospects of incumbent Governor Kathy Hochul against Republican challenger Bruce Blakeman. With the state historically alternating between Democrat and Republican leadership, the current data suggests that while Hochul leads comfortably, there’s a significant desire…
New John Zogby Strategies Poll: Hochul Leads Comfortably Today, But Could Lose Support from Independents and Upstate
Poll Covered in Depth on Zogby’s Podcast, Tomorrow — January 13, 2026 John Zogby Strategies’ online poll of 844 New York likely voters in the race for Governor reveals that Democratic Governor Kathy Hochul maintains a double-digit lead over Nassau County Executive Bruce Blakeman, the likely GOP gubernatorial candidate, 53% to 39%. Additionally,…