Following a Tradition Since 1996
| Candidate | Actual Election Result % | Zogby Strategies Final % |
| Mikie Sherrill | 56 | 55 |
| Jack Ciatarelli | 43 | 43 |
| Other | 1 | 2 |
Led by Jeremy Zogby, Managing Partner of John Zogby Strategies, the 2025 New Jersey Gubernatorial poll of 1,205 likely voter was fielded online from October 31 through November 3 and had a margin-of-sampling error of +/-2.9 percentage points.
Pollster Jeremy Zogby: “We conducted our final poll later than our colleagues, and right up to late afternoon on the eve of Election Day, showing Democrat Mikie Sherrill leading Republican Jack Ciattarelli by 12 percentage points, far more accurate than anyone else. Our meticulous attention to party identification of voters, which also matched the final results, has been one of our trademarks. We also correctly identified that independents, Hispanics, Blacks and younger men were swinging back to the Democrat.”
Hence the Zogby legacy of accuracy continues in our work covering elections at the local, state, and national levels.
John Zogby Strategies was established in 2016 as the successor to Zogby International. Jeremy is managing partner. His father, John Zogby, is senior partner, and his brother Benjamin Zogby is general counsel.
Below is a list of other successful high profile national case studies over the past nine years.
2024 U.S. Presidential Election
Jeremy was the lead pollster for the duration of Robert F. Kennedy Jr.’s campaign for President. In April 2024, Zogby Strategies conducted a 50-state poll that modeled voter turnout, with 32.2% of respondents identifying as independent, 33.3% as Republican, and 33.4% as Democratic, forecasting a low Democratic turnout and a historic high independent voter turnout. Eight months later, the actual turnout on Election Day included 34% independents, 31% Democrats, and 35% Republicans.
Additionally, in October, after Kennedy bowed out and endorsed Donald Trump, polling in battleground states forecasted that voters who previously supported RFK Jr. were poised to swing the election in favor of Trump.
Our final poll, which had Harris ahead by two percentage points in the two-way race, also revealed that another question, “regardless of your vote, who do you believe will actually win the Presidency?”, showed a slight edge for Trump in the popular vote. Moreover, our poll identified the new Trump coalition – comprising Hispanics, voters under 30, and first-time voters who opted for Donald Trump.
2022 Midterms
Led by Jeremy, our polling focused on independent voters leading up to key Senate races in the battleground states, spotting the specific trend, which prevented the red wave predicted by many pundits and pollsters alike – i.e., the Republican stance on the 2020 election fraud and revealed independents preferring Democratic candidates in most battleground Senate races.
2020 U.S. Presidential Election
Led by Senior Partner John, our polling forecasted Joe Biden beating Donald Trump by 5.6 percentage points in the popular vote. In contrast, the actual results showed Biden ahead by 4.5 percentage points. JZS was second only to the polling firm Investor’s Business Daily/TIPP.
