Today we’re going to start off with some big news. John’s new book “Beyond The Horse Race: How to Read Polls and Why We Should” is available at Amazon, Barnes and Noble and More. Yesterday was also the first major press interview with Kamala Harris and Tim Walz on CNN. They still have momentum and…
Political polling has been an inherent part of democratic societies for long, and these snapshots guide campaign strategies, media coverage, and voter expectations. One question frequently asked is how accurate the political polls are. Knowing what affects the accuracy of political polls is thus important to understand their results. The Science of Polling Political polling…
Veteran Pollster John Zogby’s Newest Book, Beyond the Horse Race: How to Read Polls and Why We Should, Takes Readers Behind the Scenes of a Mysterious Industry Described by Booklist as a “timely read for the politically inclined,” the latest book from John Zogby, one of America’s most prominent pollsters, offers readers a master…
Today on the podcast let’s update the state of the race. We don’t know who’s going to win but we’ll give you how we see the state of the contest after a historic summer or change. The Harris ticket’s biggest challenge out of the gate has been party unity – and so far it looks…
Telephone surveying has traditionally been one of the popular techniques of data collection in the area of market research and surveys of public opinion. Cost-effectiveness has, however, always remained a question in the minds of all organizations while choosing their research methodology. This post aims to examine the cost-effectiveness of a telephone survey by elaborating…