In Beyond the Horse Race, How to Read Polls and Why We Should, our founder John Zogby, offers readers a keen primer through the arcane and often secretive world of political polling. Arriving in 2024, the timing certainly feels quite opportune, as polls are increasingly shaping not just elections but even the broader political narrative…
Beyond the Horse Race, Chapter 7 Summary The chapter 7 of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” is devoted to polling failures, which Zogby describes as “The Ones That Got Away.” It is here that he acknowledges that even the best sometimes…
Beyond the Horse Race, Chapter 6 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” was released recently by John Zogby. Chapter 6 is titled “The Aggregation-Industrial Complex.” Here is a summary of it. As the world of public opinion research has continued to evolve, there is also a growing critique…
Beyond the Horse Race, Chapter 5 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 5. In Chapter 5 of Beyond the Horse Race, John Zogby does a fine job of discussing the issue…
Beyond the Horse Race, Chapter 4 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 4. In Chapter 4 of Beyond the Horse Race, John Zogby discusses how media, political campaigns, and the public…
Beyond the Horse Race, Chapter 3 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here is a review of Chapter 3. Chapter 3 details how polls can be both accurate and interpreted correctly. John Zogby outlines what goes into constructing a poll that is…
Beyond the Horse Race, Chapter 2 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here we take a look at what is discussed in Chapter 2. Chapter 2 proceeds with a very candid overview by John Zogby of the cardinal truths that must underpin…
In the opening chapter of Beyond the Horse Race, John Zogby takes readers behind the scenes of the world of political polling-the good, the bad, and those missed opportunities. Drawing on actual examples, Zogby, a longtime pollster and founder of political polling company John Zogby Strategies, reveals where polling has gone right, where it has…
Today on the podcast let’s talk about late decision makers. A recent poll found that those who made up their minds within the last month were tipping towards Harris. The suggesting from the poll is that late-breaking decision makers may break for Kamala Harris. We’re not ready to agree with that but it does appear…
The Zogby Report | 10.17.24 – Live From SUNY Jefferson In this special Live edition of the Zogby report from SUNY Jefferson in Watertown, NY John and Jeremy analyze the critical facets shaping the 2024 U.S. presidential election. They delve into the importance of opinion research, public opinion complexities, and community values, highlighting the contributions…