John Zogby, Renowned Political Pollster, Joins Google, Pinterest, Piper Jaffray, Tribe Dynamics, VML & World Kitchen to Bring You Up-To-Date With Today’s Women
Using his newest tool, Tribal Analytics™, John Zogby will analyze women’s actions in both the 2016 US election and the UK’s Brexit vote to help marketers understand and better market to today’s rapidly evolving women
“We’ll get beyond demographics and look at segments
of the women’s market based on ‘tribal affinities’: shared values, life philosophies and outlooks.”
“It’s a bottom-up process that allows women to tell their own story first, before we start to retell it for them.”
“Bottom line: we’ll show how this approach will help brands win with women through any administration.”
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Tens of thousands of $$$ of Marketing to Women Research, Case Studies, Insight & Know-How You Can’t Get Anywhere Else. Save 20% ($399) Early Bird Discount Now Open. Use Discount Code EB20E2
