New Book By Pollster John Zogby Defines America’s Tribes Seven Years of Survey Research Leads to New Understanding of Who Americans Really Are
Pollster and author John Zogby announced today the publication of his fourth book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America. The book is self-published, as was his 2013 book First Globals: Understanding, Managing, and Unleashing the Potential of Our Millennial Generation. “In addition to generating a lot interest…