John Zogby, Renowned Political Pollster, Joins Google, Pinterest, Piper Jaffray, Tribe Dynamics, VML & World Kitchen to Bring You Up-To-Date With Today’s Women Using his newest tool, Tribal Analytics™, John Zogby will analyze women’s actions in both the 2016 US election and the UK’s Brexit vote to help marketers understand and better market to today’s…
The Department along with prominent DC-based NGO (Global Ties US) hired Zogby to devise a strategy for retaining strong relationships between Ohio universities/colleges and international students. Zogby conducted interviews and a state-wide survey among business officials. Zogby made a presentation to a statewide business convention with a clear message on ways for the state of…
The Mayor commissioned Zogby to track services and satisfaction among thousands of Hurricane Katrina refugees who were living in Houston. Zogby’s steady stream of polling data and analysis enabled the administration to stay on top of growing needs of this substantial new population in the city.
The Foundation commissioned Zogby to conduct the first “consumer satisfaction” surveys of recipients of AIDS medications in Malawi, Botswana, Senegal, South Africa, and Swaziland. Zogby discovered among the public the most efficient means of delivery and the most trusted agencies and institutions to operate clinics and distribute life-saving medications.
Utica, NY is the home to refugees from a wide variety of nations and cultures. Zogby was employed by this refugee center to help determine what makes Utica a “welcoming community”. The Zogby research found a traditional culture based on a strong immigrant experience, a public that is proud of that tradition, and the best…
As the official pollster/market researcher for St. Jude we were especially focused on expanding the support base to new constituencies, messaging, and boosting favorable numbers. In 1999 our polling found special opportunities among Latinos and African Americans. St. Jude had never had any targeted outreach to either group. Following this survey, we conducted focus groups in…
Prior to establishing a campus in the United Arab Emirates, NYU engaged Zogby to conduct an exhaustive competitive analysis of other universities in the Gulf region. The report\’s finding provided the basis for the curriculum and other programs that launched new school.
The Zogby team has done extensive work for major consultants like Booz Allen Hamilton, McKinsey, the Rendon Group, and DeLoitte to measure the impact of strategies regarding public diplomacy, community building, and the recruitment of Arabic-language speaking military personnel.
In conjunction with a proposed campaign to develop New Jersey\’s largest public university into an Ivy-league quality institution, Zogby was called upon to interview both opinion leaders and general public in the Garden State.
This was pioneering opinion research of elites in Senega, South Africa, Nigerian, Kenya, Tanzania, and Ghana. Face-to-face interviews were conducted among business, academic, media, NGO, and civic leadership and results were presented in Philadelphia.
