Ohio Department of Higher Education/Ohio G.R.E.A.T.

The Department along with prominent DC-based NGO (Global Ties US) hired Zogby to devise a strategy for retaining strong relationships between Ohio universities/colleges and international students.  Zogby conducted interviews and a state-wide survey among business officials. Zogby made a presentation to a statewide business convention with a clear message on ways for the state of…

St. Jude Children’s Research Hospital (1996-2009)

As the official pollster/market researcher for St. Jude we were especially focused on expanding the support base to new constituencies, messaging, and boosting favorable numbers. In 1999 our polling found special opportunities among Latinos and African Americans. St. Jude had never had any targeted outreach to either group.  Following this survey, we conducted focus groups in…

John McCain for President (1999)

I was polling for Reuters and we did a poll in New Hampshire in April, exactly one year before the NH Primary. The poll tested 11 GOP candidates — George W. Bush, Elizabeth Dole, Jack Kemp, Dan Quayle, John McCain, Lamar Alexander, etc. In the simple horse race, we found Bush leading with 34%, Dole…