Market research is a means for businesses to understand their audience, evaluate market opportunities, and drive data-driven business decisions. These costs can be very cheap or quite expensive when approaching the type of research, extent of the work, and methodologies involved. This article discusses the major factors that determine market research costs and intends to…
Focus group testing has been a mainstay of market research since companies began taking a methodical approach to understand their customers and audience base. Social scientists traced focus group methodology to as early as 1926, when sociologist Emory S. Bogardus conducted group interviews for his research. The methodology achieved wider popularity in the 1940s when…
It’s exactly 2 and ½ years since we launched John Zogby Strategies. The impact is being felt nationwide. In addition to doubling our revenues each year with substantial profitability – we’ve been successfully engaged in the following: A globally prominent philanthropist/activist – Another in a series of surveys that involved probing the public’s view of…