Political polling has been an inherent part of democratic societies for long, and these snapshots guide campaign strategies, media coverage, and voter expectations. One question frequently asked is how accurate the political polls are. Knowing what affects the accuracy of political polls is thus important to understand their results. The Science of Polling Political polling…
Veteran Pollster John Zogby’s Newest Book, Beyond the Horse Race: How to Read Polls and Why We Should, Takes Readers Behind the Scenes of a Mysterious Industry Described by Booklist as a “timely read for the politically inclined,” the latest book from John Zogby, one of America’s most prominent pollsters, offers readers a master…
Today on the podcast let’s update the state of the race. We don’t know who’s going to win but we’ll give you how we see the state of the contest after a historic summer or change. The Harris ticket’s biggest challenge out of the gate has been party unity – and so far it looks…
Telephone surveying has traditionally been one of the popular techniques of data collection in the area of market research and surveys of public opinion. Cost-effectiveness has, however, always remained a question in the minds of all organizations while choosing their research methodology. This post aims to examine the cost-effectiveness of a telephone survey by elaborating…
Telephone surveys have long been studied in the domain of market research and public opinion polling, among others. They have numerous advantages but some important disadvantages, which the researcher must be aware of. This paper sheds light on the various pros and cons of conducting telephone surveys. Advantages of the Telephone Survey Wide Reach Telephone…
Market research is an essential tool for businesses to understand their markets, identify opportunities, and make informed decisions. Market research can generally be classified into certain major types that serve different purposes and provide insights into various aspects of a market. The main types of market research include Quantitative Research, Qualitative Research, Behavioral Research, Attitudinal…
We’re back on the heels of President Biden stepping down from the 2024 race. Let’s face it – it’s late in the game, so let’s talk about the process of Biden’s decision to leave and the process of moving forward. Will Kamala Harris become the nominee officially? She’s begun the work of contacting delegates, state…
Market research is a means for businesses to understand their audience, evaluate market opportunities, and drive data-driven business decisions. These costs can be very cheap or quite expensive when approaching the type of research, extent of the work, and methodologies involved. This article discusses the major factors that determine market research costs and intends to…
Like those across the country we’re formulating our own thoughts about the tragic events over the weekend. No matter what your feelings are about any of the candidates running for office – this is terrible. Is there a world where both Biden and Trump drop out and if so, what would that do to the…
A public opinion poll is a kind of research method in which there is a systematic gathering of views, beliefs, attitudes, and preferences regarding certain issues or topics of interest from a representative sample. Such surveys gauge how the general public perceives and responds to various social, political, economic, or cultural issues. We shall now…