The Zogby Report | 10.17.24 – Live From SUNY Jefferson In this special Live edition of the Zogby report from SUNY Jefferson in Watertown, NY John and Jeremy analyze the critical facets shaping the 2024 U.S. presidential election. They delve into the importance of opinion research, public opinion complexities, and community values, highlighting the contributions…
We’re essentially 25 days out from Election Day and a lot of people have voted already. The war in the Middle East began a year ago and today we’re looking at how big an issue is Gaza for voters? While it does appear in the top 10 issues in most polling, it doesn’t appear in…
The first time we ever heard the term October Surprise was in 1972 in the race between Nixon and McGovern. There was a feeling that Nixon would come up with some event or move that would shape the election. In previous Octobers, we’d see lots of swinging back and forth with leads of 4 or…
There’s no question that Kamala Harris received a small bump from the convention and the debate, and after a 2nd assassination attempt on Trump the poll is still tied at 47% to 47%. The question we have though – is the race really moving at all? In battleground states, each candidate may have a small…
Last night’s debate was hotly anticipated, with an immense amount of pressure particularly on Vice President Harris. She was coached well and certainly created stark contrast in messaging and tone between herself and Trump. Both candidates brought completely different experiences and outlooks of the current and future America. There didn’t appear to be any knockout…
Let’s talk politics today and get into the Presidential race. We’ll start with two conflicting articles A recent article caught our eye declaring that 18% of voters that are undecided – tend to be more men than women. This is counter-intuitive. And of those undecided men a large portion were under 35. How can this…
Today we’re going to start off with some big news. John’s new book “Beyond The Horse Race: How to Read Polls and Why We Should” is available at Amazon, Barnes and Noble and More. Yesterday was also the first major press interview with Kamala Harris and Tim Walz on CNN. They still have momentum and…
Veteran Pollster John Zogby’s Newest Book, Beyond the Horse Race: How to Read Polls and Why We Should, Takes Readers Behind the Scenes of a Mysterious Industry Described by Booklist as a “timely read for the politically inclined,” the latest book from John Zogby, one of America’s most prominent pollsters, offers readers a master…
Today on the podcast let’s update the state of the race. We don’t know who’s going to win but we’ll give you how we see the state of the contest after a historic summer or change. The Harris ticket’s biggest challenge out of the gate has been party unity – and so far it looks…
Telephone surveying has traditionally been one of the popular techniques of data collection in the area of market research and surveys of public opinion. Cost-effectiveness has, however, always remained a question in the minds of all organizations while choosing their research methodology. This post aims to examine the cost-effectiveness of a telephone survey by elaborating…