It’s a very special trans-continental episode of The Zogby Report. John is joining from the Adirondack Park, while Jeremy joins us from Albania. First let’s take a look at the tight races for the Senate across the country and how the Democrats are faring at this stage. We’re seeing that some of the winners of…
Survey data collection is the process of gathering information from a sample of individuals in order to make generalizations about a population, or a specific group of people – such as your target market. This information can be used to benefit businesses by helping them make better decisions based on empirical evidence. The different types…
Focus group testing has been a mainstay of market research since companies began taking a methodical approach to understand their customers and audience base. Social scientists traced focus group methodology to as early as 1926, when sociologist Emory S. Bogardus conducted group interviews for his research. The methodology achieved wider popularity in the 1940s when…
Today let’s start with the January 6th hearings. In terms of execution – the committee has presented a compelling narrative and evidence that seems very damning for Trump and many of those in his orbit. But has it moved the ball? Do most Americans and specifically Republicans, care? Have the hearings, coupled with the Supreme…
This week let’s talk about the latest numbers and the races. They are both intriguing and conflicting. On the one hand we’re still seeing some economic growth. On the other – Biden is locked in the mid to high 30s when it comes to job approval rating. The other issues have to do with confidence.…
As a business owner, you know that making data-driven decisions is essential to the success of your company. But in order to do so, you first need to understand your target market. This is where market research comes in. Market research is the process of gathering information about consumers and the marketplace. This can include…
It’s the 50th anniversary of the Watergate break-in for our listeners looking for a bit of historical trivia, but that’s not the focus of today’s episode. Today let’s take a status report on where Congress stands as we move towards the midterm election. Most pundits are predicting enough Republican gains that they will take over…
Unite NY/John Zogby Strategies Voter Empowerment Index While Governor Kathy Hochul could be poised for a solid victory electing her to her current position as New York’s chief executive, voters in New York are not prepared to write her a blank check for the next four years. Their overall mood is bleak, especially about the…
We know that inflation is bad – nobody likes it and today’s numbers show there is not an end in sight. But today, we’re going to focus on the January 6th hearings which began in primetime last night. Let’s focus on the broader question of the public’s trust in government. A new Pew poll reports…
New Unite NY/John Zogby Strategies Poll In a series of stunning new findings, a Unite NY/John Zogby Strategies poll finds GOP insurgent candidate Andrew Giuliani, son of former New York City Mayor Rudy Giuliani, widening his lead over Rep. Lee Zeldin in the party’s gubernatorial primary on June 28. Zeldin received the New York State…