A Letter From John Zogby

Senior Partner of John Zogby Strategies Our first year has been one of excellent client services, growing revenues, and plans for an exciting 2018. Since our inception in the summer of 2016, we have: conducted two major surveys, written well-publicized reports, and made a keynote presentation for a major trade association in Washington, DC managed…

The Z-Files: Trends and Opportunities

This week’s JZS Newsletter features: i) Z-Files: Trends and Opportunities By John Zogby Strategies ii) Do You Know Your Clients’ Tribe? From The National Association of Realtors, by Meg White     Trends and Opportunities 1. The Declining Significance of the Liberal/Conservative Paradigm: Millennials and Gen Z have displayed a knack for consensus building and problem solving.…

Zogby’s Weekly Newsletter 5-16- 2017

In this week’s JZS Newsletter we report on: 1) Results From A John Zogby Strategies/ESCA Survey Tracking Economic Anxiety 2) Meet the Neo-Tribe, “Go With The Flow” 3) Trump’s Latest Weekly Report Card   1) Results From A John Zogby Strategies/ESCA Survey Tracking Economic Anxiety At a Time of Growing Economic Anxiety, New John Zogby…

Zogby Weekly Report 5-9-2017

1) JZS On Gen Z – Part I By Jeremy Zogby The digital age and the Great Recession have impacted all age cohorts in the U.S. though millennials seem to get the most coverage in the news. However, another cohort has emerged that is an even greater byproduct of the digital age and the Great…

Zogby Weekly Report 5-1-2017

In this week’s JZS report we share news about: 1) Meet the Persistents: a brief bio on one of Zogby’s 11 Neo-Tribes 2) Coming Soon: What’s your Tribe? 3) And Trump’s Weekly Report Card 1) Meet the Persistents: Almost one in 5 of us say their lives have been defined by some form of horrible…

New Book By Pollster John Zogby Defines America’s Tribes Seven Years of Survey Research Leads to New Understanding of Who Americans Really Are

Pollster and author John Zogby announced today the publication of his fourth book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America. The book is self-published, as was his 2013 book First Globals: Understanding, Managing, and Unleashing the Potential of Our Millennial Generation. “In addition to generating a lot interest…