Read on Forbes or below Two of Indiana’s biggest employers said last month that they’d think twice about expanding facilities in the state after the legislature passed a near-total ban on abortion. A new poll shows that, nationwide, the companies are hardly unique. Pharmaceutical giant Eli Lilly, which has been based in Indiana since 1876…
We’ll start today with an update on the current state of the midterm races. Some polls are predicting that the Democrats can retain the Senate and at this point the race for control of the House is tightening. Let’s look at some key races all across the country. How are the winners of Republican primaries…
If you run a company, you might already know that employee morale, clear lines of communication, and meaningful behavioral changes are crucial for continued improvement and increased work efficiency. Without an effective way of measuring how employees feel and act in the workplace, it is difficult to enact positive changes that will lead to long-term…
Let’s start with Biden’s primetime address last night where he went directly after Donald Trump and the MAGA Republicans. It’s clear that he sees a genuine threat to democracy. But did this help his standing with Democrats and even more important – Independents and some Republicans? Or was it just political theater? What happens next…
In a hyper-competitive free market, a strategic marketing plan is indispensable for business success. Knowing the ideal target audience members and how to reach them should be the goal of any competitive business. Without accurate and insightful data on target demographics, marketing plans are doomed to fail. This is why businesses should enlist the skills…
If it’s Friday that means it’s another episode of the Zogby Report. First, let’s start w/ the primaries. In the last election cycle and since, women and in particular ‘school moms’ played an important role in electing more conservative members of school boards, as well as state and national officials. But since the Dobbs decision…
It’s a very special trans-continental episode of The Zogby Report. John is joining from the Adirondack Park, while Jeremy joins us from Albania. First let’s take a look at the tight races for the Senate across the country and how the Democrats are faring at this stage. We’re seeing that some of the winners of…
Survey data collection is the process of gathering information from a sample of individuals in order to make generalizations about a population, or a specific group of people – such as your target market. This information can be used to benefit businesses by helping them make better decisions based on empirical evidence. The different types…
Focus group testing has been a mainstay of market research since companies began taking a methodical approach to understand their customers and audience base. Social scientists traced focus group methodology to as early as 1926, when sociologist Emory S. Bogardus conducted group interviews for his research. The methodology achieved wider popularity in the 1940s when…
Today let’s start with the January 6th hearings. In terms of execution – the committee has presented a compelling narrative and evidence that seems very damning for Trump and many of those in his orbit. But has it moved the ball? Do most Americans and specifically Republicans, care? Have the hearings, coupled with the Supreme…