The Zogby ideology is a synthesis of innovation, transparency, and the emphasis on capturing even the most minute aspects of human behavior. Founded by John Zogby himself, the approach that this company has taken so far as polling goes is always to be unorthodox in its methods and to push the envelope in traditional notions…
Zogby Polls have earned a place as an indispensable and crucial component in the research of public opinion, with continued contributions to knowledge about elections, as well as several timely social issues. Fully acquiring an understanding of how one correctly reads polls and interprets their reliability accurately necessitates examining lessons learned throughout many decades of…
Fully cognizant of dramatically declining response rates in landline telephone polling in the 1980s and 1990s, John Zogby of Zogby International wrote a 1997 piece in Public Opinion suggesting that online internet polling would become the wave of the future. Anticipating further declines in telephone response rates and rapid increases in households with online access,…
In a hyper-competitive free market, a strategic marketing plan is indispensable for business success. Knowing the ideal target audience members and how to reach them should be the goal of any competitive business. Without accurate and insightful data on target demographics, marketing plans are doomed to fail. This is why businesses should enlist the skills…
on Forbes, by John Zogby It has become painful for me to watch the Presidency of Joe Biden. Not because he is not up to the task, nor has he accomplished so little. On the contrary, his first 15 months in office have produced an envious record of relief, recovery and reform – to borrow…
Featured on Forbes While two in five New York voters are ready to leave the state, among whom 16% are ready right away and 50% within one to three years, majorities are more likely to support candidates for governor who back several political reforms, according to a new Unite NY/John Zogby Strategies poll conducted last…
Forbes Governor Kathy Hochul, who acceded to the Governor’s Mansion just months ago, has just lost her handpicked Lieutenant Governor Brian Benjamin due to yet another New York political scandal. Most New Yorkers, to be sure, would not be able to pick Benjamin out of a police lineup, but his arrest yesterday could provide serious…
by John Zogby, Commentary, Albany Times Union New York City voters are just coming off a highly successful election that saw the ascendancy of former Brooklyn Borough President Eric Adams to the position of mayor. What made the election so historic is that for the first time in city history, voters exercised the option to…
by Paul Bedard, Washington Secrets The national polling outfit John Zogby Strategies has for about a year conducted a podcast featuring longtime Democratic pollster John Zogby and his son Jeremy. They are nearing their 100th session. Called The Zogby Report, it features the two discussing the issues of the past week and sometimes includes the release of new data…
by Paul Bedard, Washington Examiner A shocking number of New Yorkers, fed up with high taxes and liberal leadership, are leaving or planning to leave. New polling provided to Secrets shows that voters view the tax-sucking “Empire State” as the “Vampire State” and are desperate to get out from under Albany’s tax collectors by fleeing south…