In a hyper-competitive free market, a strategic marketing plan is indispensable for business success. Knowing the ideal target audience members and how to reach them should be the goal of any competitive business. Without accurate and insightful data on target demographics, marketing plans are doomed to fail. This is why businesses should enlist the skills…
If it’s Friday that means it’s another episode of the Zogby Report. First, let’s start w/ the primaries. In the last election cycle and since, women and in particular ‘school moms’ played an important role in electing more conservative members of school boards, as well as state and national officials. But since the Dobbs decision…
It’s a very special trans-continental episode of The Zogby Report. John is joining from the Adirondack Park, while Jeremy joins us from Albania. First let’s take a look at the tight races for the Senate across the country and how the Democrats are faring at this stage. We’re seeing that some of the winners of…
Survey data collection is the process of gathering information from a sample of individuals in order to make generalizations about a population, or a specific group of people – such as your target market. This information can be used to benefit businesses by helping them make better decisions based on empirical evidence. The different types…
Is this the week Biden and the Democrats got their momentum back? This week let’s look at what many of Biden’s supporters are pointing two as major accomplishments that may create much needed momentum learning into the midterms. Al-Queda leader, Ayman al-Zawahiri was killed in drone strike in Afghanistan A bill with some of the…
Once the topics of esoteric sci-fi movies/novels like 2001: A Space Odyssey, today themes like artificial intelligence, biotech-driven evolution, and transhumanists living forever are now topics discussed among futurists and aspiring technocrats from Silicon Valley to Davos. A new John Zogby Strategies nationwide online poll of 686 likely voters tested a variety of messages…