Don’t Dismiss Gary Johnson

I know that third parties have never done particularly well in our Presidential elections. Former President Theodore Roosevelt won 27% of the vote in 1912  and received 88 electoral votes. In 1968, George Wallace received 13% of the vote and won 45 southern state electoral votes.And Ross Perot, after leading in early 1992 then dropping out…

On Trump and Ryan

Add Paul Ryan to the list of Republicans refusing to jump on the Donald Trump bandwagon. Today the Speaker of the House said he was “not ready” to endorse the GOP’s presumptive presidential nominee. He “would like to” but Ryan needed to see more. Trump, of course, shot back. He’s not ready to “support Ryan’s…

St. Jude Children’s Research Hospital (1996-2009)

As the official pollster/market researcher for St. Jude we were especially focused on expanding the support base to new constituencies, messaging, and boosting favorable numbers. In 1999 our polling found special opportunities among Latinos and African Americans. St. Jude had never had any targeted outreach to either group. Following this survey, we conducted focus groups in…