It is a story worth repeating. In 1992, then Arkansas Governor Bill Clinton codemned a little known African American hip hop singer, Sister Souljah, for her violent lyrics and message of hopelessness. It is fair to say that most people, including African Americans, had never even heard of the young women but the moment was…
Add Paul Ryan to the list of Republicans refusing to jump on the Donald Trump bandwagon. Today the Speaker of the House said he was “not ready” to endorse the GOP’s presumptive presidential nominee. He “would like to” but Ryan needed to see more. Trump, of course, shot back. He’s not ready to “support Ryan’s…
Like a lot of other folks I have spent the past few months saying that I have never heard of (let alone experienced) anything quite like the presidential campaign of 2016. Setting aside the powerful insurgency of a 74 year old socialist in the Democratic primaries, the “ain’t never been here before” reference is all…
I have lived my entire life in Upstate New York and it still amazes me how much of a mystery the region is to those who live outside the state. The best way to understand who will vote in the Republican Primary on April 19 is to get out a map of the Empire State…
Utica, NY is the home to refugees from a wide variety of nations and cultures. Zogby was employed by this refugee center to help determine what makes Utica a “welcoming community”. The Zogby research found a traditional culture based on a strong immigrant experience, a public that is proud of that tradition, and the best…
As the official pollster/market researcher for St. Jude we were especially focused on expanding the support base to new constituencies, messaging, and boosting favorable numbers. In 1999 our polling found special opportunities among Latinos and African Americans. St. Jude had never had any targeted outreach to either group. Following this survey, we conducted focus groups in…
Prior to establishing a campus in the United Arab Emirates, NYU engaged Zogby to conduct an exhaustive competitive analysis of other universities in the Gulf region. The report\’s finding provided the basis for the curriculum and other programs that launched new school.
The Zogby team has done extensive work for major consultants like Booz Allen Hamilton, McKinsey, the Rendon Group, and DeLoitte to measure the impact of strategies regarding public diplomacy, community building, and the recruitment of Arabic-language speaking military personnel.
In conjunction with a proposed campaign to develop New Jersey\’s largest public university into an Ivy-league quality institution, Zogby was called upon to interview both opinion leaders and general public in the Garden State.
This was pioneering opinion research of elites in Senega, South Africa, Nigerian, Kenya, Tanzania, and Ghana. Face-to-face interviews were conducted among business, academic, media, NGO, and civic leadership and results were presented in Philadelphia.
