We’re back on the heels of President Biden stepping down from the 2024 race. Let’s face it – it’s late in the game, so let’s talk about the process of Biden’s decision to leave and the process of moving forward. Will Kamala Harris become the nominee officially? She’s begun the work of contacting delegates, state…
Market research is a means for businesses to understand their audience, evaluate market opportunities, and drive data-driven business decisions. These costs can be very cheap or quite expensive when approaching the type of research, extent of the work, and methodologies involved. This article discusses the major factors that determine market research costs and intends to…
Like those across the country we’re formulating our own thoughts about the tragic events over the weekend. No matter what your feelings are about any of the candidates running for office – this is terrible. Is there a world where both Biden and Trump drop out and if so, what would that do to the…
A public opinion poll is a kind of research method in which there is a systematic gathering of views, beliefs, attitudes, and preferences regarding certain issues or topics of interest from a representative sample. Such surveys gauge how the general public perceives and responds to various social, political, economic, or cultural issues. We shall now…
The presidential race has shifted the conversation dramatically after the 1st debate to whether or not Joe Biden should remain the Democratic nominee. Behind closed doors and increasingly in public, law makers, donors, major media organizations and members of the public are calling for a plan B. So what should Biden do? He should bow…
It’s the morning after the great debate and we need to discuss what happened. If there’s one word that can describe the debate that hasn’t been used thus far – it’s disturbing. Neither of the nominees showed they have a legitimate claim to be president of the United States based on this performance. President Biden…
By John Zogby, Senior Partner About 7 in 10 Americans plan to watch either some or all of tonight’s presidential debate. The race between the two presidents is about even, but it is safe to say that Mr. Trump holds a lead per the most recent nationwide polls. Despite some gains made by Mr.…
We have just about 4.5 months to go until the November elections. It’s a good time to take a deep breath and see where things stand. The short answer is that it’s tied. When you add the minor candidates in the race the story is about the same with Trump leading by approx. 2%. But…
By Jeremy Zogby, Managing Partner We recently offered 1,175 voters a wide-ranging and representative list of 31 iconic individuals/organizations. We asked them whether each represents their values all of the time, most of the time, sometimes, not much, never, or not sure. Having removed choices “sometimes” and “not sure” from the reporting because…
We’ve done another survey of almost 1,200 likely voters with a good margin of error of 2.9% on the subject of hyper polarization. We wanted to know who Americans think represents their values, and more importantly is there any consensus. We asked about organizations, people (including moms) and institutions. The results might give us a…