Anatomy of the Independent Voter

By Jeremy Zogby, Managing Partner, John Zogby Strategies   A recent poll by internationally known independent polling firm John Zogby Strategies and Dynata – the world’s largest data provider – surveyed 852 Independent likely voters.  The following article dissects the comprehensive poll to reveal who Independent voters are.  Additionally, media pundits often wonder how voters…

The Search for the Winning Message

By Jeremy Zogby, Managing Partner, John Zogby Strategies   A national poll of likely voters by John Zogby Strategies recently tested the day’s top issues using Zogby’s signature statement A vs. B survey questions.   In each question, every effort was taken to give opposing views their best shot regarding critical issues for America’s future…