Ohio Department of Higher Education/Ohio G.R.E.A.T.

The Department along with prominent DC-based NGO (Global Ties US) hired Zogby to devise a strategy for retaining strong relationships between Ohio universities/colleges and international students.  Zogby conducted interviews and a state-wide survey among business officials. Zogby made a presentation to a statewide business convention with a clear message on ways for the state of…

St. Jude Children’s Research Hospital (1996-2009)

As the official pollster/market researcher for St. Jude we were especially focused on expanding the support base to new constituencies, messaging, and boosting favorable numbers. In 1999 our polling found special opportunities among Latinos and African Americans. St. Jude had never had any targeted outreach to either group.  Following this survey, we conducted focus groups in…

CISCO (2008-2010)

Zogby has been retained several times both directly by Cisco and by its communications consultants (463 Communications, now known as Vrge) to conduct extensive survey research among a broad spectrum of company stakeholders including board members, investors, executives, employees, vendors and customers to help develop long range planning globally.