Beyond the Horse Race, Chapter 7 Summary The chapter 7 of the recently released book by John Zogby, “Beyond the Horse Race, How to Read Polls and Why We Should,” is devoted to polling failures, which Zogby describes as “The Ones That Got Away.” It is here that he acknowledges that even the best sometimes…
Beyond the Horse Race, Chapter 6 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” was released recently by John Zogby. Chapter 6 is titled “The Aggregation-Industrial Complex.” Here is a summary of it. As the world of public opinion research has continued to evolve, there is also a growing critique…
Beyond the Horse Race, Chapter 5 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 5. In Chapter 5 of Beyond the Horse Race, John Zogby does a fine job of discussing the issue…
Beyond the Horse Race, Chapter 4 Summary “Beyond the Horse Race, How to Read Polls and Why We Should,” is the latest book released by our founder John Zogby. Here we take a look at Chapter 4. In Chapter 4 of Beyond the Horse Race, John Zogby discusses how media, political campaigns, and the public…
Beyond the Horse Race, Chapter 3 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here is a review of Chapter 3. Chapter 3 details how polls can be both accurate and interpreted correctly. John Zogby outlines what goes into constructing a poll that is…
Beyond the Horse Race, Chapter 2 Summary John Zogby recently released the book “Beyond the Horse Race, How to Read Polls and Why We Should.” Here we take a look at what is discussed in Chapter 2. Chapter 2 proceeds with a very candid overview by John Zogby of the cardinal truths that must underpin…
In the opening chapter of Beyond the Horse Race, John Zogby takes readers behind the scenes of the world of political polling-the good, the bad, and those missed opportunities. Drawing on actual examples, Zogby, a longtime pollster and founder of political polling company John Zogby Strategies, reveals where polling has gone right, where it has…
Recently, on October 16th, NPR released its presidential poll results and swing state map. The document included plenty of fascinating details about voters in the most tightly-contested areas of this election season. It may not be a Zogby presidential poll, but we can learn a thing or two by taking a closer look at these…
Qualitative research companies specialize in collecting and analyzing non-numerical data that provides insight into consumer behavior, opinions, and experiences. In quantitative research, statistical analysis is regarded as above all; on the contrary, in qualitative research, the “why” or “how” of something will be deeply explored. The peculiarity of this type of research is that it…
In the constantly moving scene of political forecasting, very few things have been as critical as accuracy in polling. Both the stakes of the upcoming election and the odds of the outcome are of great importance, and people will be paying them a lot of attention over the next ten months. If social media conversations…